about open realty advisors : people | general contact information

Mark L. Masinter, Partner, is one of the founding partners of Open Realty Advisors, formerly The Harberg Masinter Company. Since 1988, Mr. Masinter has successfully negotiated real estate transactions with every major retail developer in the United States . Mr. Masinter has worked in virtually every aspect of strategic retail planning, site review and selection, and lease negotiation for the rollout of hundreds of stores for over twenty concepts.  He was a founding venture investor of Restoration Hardware and a founding partner of Retail and Restaurant Growth Capital, an SBIC lending fund focusing on growing retail and restaurant ventures.  He currently serves on the Development Board of Advisors of Starwood Hotels and Resorts Worldwide. Mr. Masinter received a Bachelor of Political Science degree from Southern Methodist University.   Mr. Masinter leads our principle investment endeavors, hotel development and new business generation.




Jonathan A. Siegel, Partner, joined Open Realty Advisors in 1996. As the leader of the tenant advisory business, Mr. Siegel is responsible for all aspects of the retail roll out and asset management strategies for our clients.  During his career, Mr. Siegel has negotiated real estate transactions in every major U.S. and Canadian market and has conducted business in Australia, Europe and China. He has had primary responsibility for over a half a billion dollars worth of leases.  He is currently the lead real estate  consultant for the  roll out  of stores for Apple Computer,  J. Crew and Restoration Hardware having honed his management and real estate skills for these expansions during a period of explosive growth for Michaels Stores, Inc. where he was Director of Real Estate Legal Affairs and a Real Estate Director.  While at Michaels, Mr. Siegel was personally responsible for the legal negotiations of over 275 real estate transactions in less than four years and was in charge of excess store disposition.  Michaels' rapid expansion program was the impetus for Mr. Siegel developing a computerized tracking system for managing the critical aspects of retail rollouts.  Prior to joining Open Realty Advisors and Michaels, Mr. Siegel practiced real estate and corporate law in Dallas for five years.  Mr. Siegel is a graduate of the University of Texas at Austin with a Bachelor of Business Administration in Finance and the University of Texas School of Law with a Doctor of Jurisprudence.




Randy A. Baker joined Open Realty Advisors in 1998. He has been a key partner in the development of locations for Restoration Hardware, Apple Computer, Papyrus, Chicos, J. Crew, Oakley and House of Blues. With over 20 years experience in commercial and specialty retail real estate development, Mr. Baker previously served as Director of Store Development for Starbucks Coffee Company where he led a multi-regional store rollout strategy.  His background includes new concept development, the planning and execution of store rollouts, market analysis, site selection, lease negotiation, and construction management. Prior management roles include Vice President of Real Estate and Construction for Mrs. Field's Cookies, and Vice President of Real Estate and Construction for Units stores, a JCPenney subsidiary, opening over 200 stores in 39 states. Mr. Baker is a graduate of Abilene Christian University with a Bachelor of Business Administration degree.

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Steve Merkle joined Open Realty Advisors in 2000 upon graduation from The University of Houston with a Master of Business Degree. During his career, Mr. Merkle has negotiated deals with every major retail developer and in all major markets across the United States.  He has led Open Realty Advisors consulting for The Walking Company, Nambe and babystyle and played integral roles in the site selection, market analysis and lease negotiation for J. Crew, Apple Computer, Circuit City Express and Oakley.  Mr. Merkle has a Bachelor of Arts degree from Southern Methodist University in 1997 and is a member of the SMU Real Estate Society.

 


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Matthew Heisley joined Open Realty Advisors in 2006 and is involved in all aspects of the Landlord Advisory business, with a focus on projects in Austin, Houston, Allen TX, and Sandestin, FL. Prior to joining the group he was with Mohr Partners, a tenant-based corporate real estate services firm, where he worked directly with Robert Mohr, Chairman and CEO. Mr. Heisley was involved with virtually every aspect of procurement and management, site review and selection, and strategy and lease negotiation for muti-market corporate clients both local and national. Prior to Mohr, he was Vice President and Partner of RMG3, a sports marketing firm with offices in Chicago and Charlotte. His clients included M&M Mars, Alltel Communications, Speedway Motorsports, the Arena Football League, and a host of companies involved in the sponsorship of professional sports. Mr. Heisley is a graduate of the University of Oklahoma where he earned his Bachelor of Business Administration in Marketing.


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Lindsay Bayer joined Open Realty Advisors in 2006, upon graduation from the University of Texas at Austin, where she received a Bachelor of Science degree in Sport Management and Business.  Ms. Bayer has successfully negotiated real estate transactions with every major retail developer in the United States.  She has been a key partner in the site selection, market analysis, and lease negotiation for Apple Inc, J.Crew, Papyrus, NoKa Chocolate, and lululemon athletica.


 


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Carolyn Grieve Longino joined Open Realty Advisors in 2007. She is currently leading the Aritzia and Restoration Hardware accounts, in addition to participating in the execution of the Apple and J. Crew market strategies. Prior to joining ORA, Ms. Longino served as a Director of Real Estate for Gap Inc., where her responsibilities included the oversight of all southwest real estate investments for Banana Republic, Old Navy, Forth & Towne, and all Gap brands. She has over 6 years of commercial real estate experience, focusing on specialty retail nationwide. She is a graduate of Texas Christian University where she received her Bachelor of Business Administration in Finance and Real Estate.


 
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Carren Ballenger joined Open Realty Advisors in 2008 and is involved in many aspects of the strategic growth of Apple, J. Crew and Restoration Hardware.  Prior to joining ORA, Ms. Ballenger was a Lease Analyst at J. Crew, where she was responsible for implementing a significant amount of lease administration duties.  Before joining J. Crew, Ms. Ballenger was part of the Brinker International Asset Management team where she renegotiated renewals and assisted in the negotiations and executions of relocations for Chili's, Macaroni Grill, Maggiano's, and On the Border.  Ms. Ballenger received a Bachelor of Science degree in Business from the University of Texas at Dallas.


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